
THE TRUSTED SUPPLIER
FOR THE AUTOMOTIVE INDUSTRY
William Rowland has worked with the automotive sector for several decades.
We supply aluminium, magnesium, nickel, chrome and cobalt as alloying elements for steels.
Our competitive lead times, strong supplier agreements, good reputation and ability to further process material including metal inspection services and metal cutting makes us a supplier that our customers can trust.

HOW IS ALUMINIUM USED IN THE AUTOMOTIVE INDUSTRY?
Aluminium is used in the automotive industry for a variety of purposes, including:
- Body panels: Aluminium is lightweight and corrosion-resistant, making it an ideal material for body panels. It is used in the production of cars, trucks and SUVs, to reduce weight and improve fuel efficiency.
- Engine components: Aluminium is used in the production of engine blocks, cylinder heads, and transmission cases. It is lightweight and heat-resistant, which makes it well-suited for high-performance engines.
- Suspension components: Aluminium is used in the production of suspension components such as control arms, knuckles, and subframes. It is lightweight and strong, which helps to improve vehicle handling and reduce unsprung weight.
- Chassis: Aluminium is used in the construction of vehicle chassis, as it is lightweight and strong, which helps to improve vehicle handling and reduce weight.
- Fuel systems: Aluminium is used in the production of fuel tanks and fuel lines, because it is lightweight, corrosion-resistant, and easy to shape.
By using aluminium in these and other automotive components, manufacturers can reduce the weight of vehicles and improve fuel efficiency, which helps to reduce emissions and improve overall vehicle performance.
HOW IS MAGNESIUM USED IN THE AUTOMOTIVE INDUSTRY?
Magnesium is a lightweight metal that is increasingly being used in the automotive industry to help reduce the weight of vehicles and improve fuel efficiency. Some ways in which magnesium is used in the automotive industry include:
- Body panels: Magnesium is used to produce body panels such as door panels, roof panels, and trunk lids. It is lightweight and corrosion-resistant, which makes it well-suited for use in automotive body panels.
- Chassis components: Magnesium is used in the production of chassis components such as cross-members, control arms, and steering racks. It is lightweight and strong, which helps to improve vehicle handling and reduce weight.
- Engine components: Magnesium is used in the production of engine components such as cylinder heads, oil pans, and transmission cases. It is lightweight and heat-resistant, which makes it well-suited for high-performance engines.
- Interior components: Magnesium is used in the production of interior components such as seat frames, instrument panels, and steering wheels. It is lightweight and strong, which helps to reduce weight and improve the overall performance of the vehicle.
- Suspension components: Magnesium is used in the production of suspension components such as control arms, knuckles, and subframes. It is lightweight and strong, which helps to improve vehicle handling and reduce unsprung weight.
By using magnesium in these and other automotive components, manufacturers can reduce the weight of vehicles and improve fuel efficiency, which helps to reduce emissions and improve overall vehicle performance. However, magnesium is not as common as aluminium in the automotive industry because of its high reactivity and flammability, and it requires special precautions during the manufacturing process.