... to supplying high purity metals & metal powders to an extensive range of industries
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Revert Alloys
William Rowland, WR Metal Powders, are suppliers of a comprehensive range of metal powders for a wide variety of different applications. We produce powders to exacting standards for use in cosmetics, pyrotechnics, paints, thermite and more.
Whether you need thermal spray powders, Vale nickel powders, ferrous metal powders, elemental metal powders, and alloyed AM metal powders - William Rowland will meet your requirements.
Additive Manufacture PowdersElemental and Alloyed PowdersCarbonyl Nickel PowdersAntimonyBismuthTungsten
Find out moreIn the last decade, William Rowland added specialty alloy revert recycling to its portfolio. This consists of purchased industry waste which WR sorts, size and cleans to recycle back into the supply chain for re-use.
These materials are recycled and repurposed metals and alloys that take various forms, such as sheet cuts, plate, bar ends, broken cathodes, powders, briquettes, ingots and turnings.
Secondary Pure/Binary AlloysMetal Sorting/CertificationStainless Steel AlloysTitanium AlloysZirconium AlloysTungsten AlloysNickel AlloysCobalt Alloys
Find out moreWilliam Rowland, WR Refined Metals, provides ISO 9001 approved high-quality metals from stock. Our product lines include high purity LME base metals, minor metals and noble alloys, along with carefully selected ferro and nickel alloys.
Copper Master AlloysRefined Nickel AlloysHigh Purity MetalsLME Base MetalsFerro Alloys
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From the beginning, innovation has been the driving force for our business. In 1840, William Rowland became the first company to import Swedish iron into Sheffield for cutlery production, and we have gone from strength to strength since.
William Rowland is founded
by Jonathan Rowland
Arthur Ernest Rowland
takes over the running of
the company in 1891
One of the first companies of
our type to offer weekly
payment terms to customers
Proud to become a
limited company
We are passionate about creating good jobs for the next generation. This is enabled by investing in our employees through frequent training, ensuring we can provide high levels of quality and service to help our partners grow
Our onsite laboratory offers gas analysis and full major, minor and trace chemistry that gives our customers complete peace of mind
See what we can do for you
We have a wide range of in-house metal processing services available. Our metal processing capabilities include in-house sizing/shearing, sawing/cutting, shotblasting, chemical cleaning and plasma cutting.
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Our new facilities now provide a specialist metal turnings & swarf processing service. We are one of the few metal companies in the UK providing totally integrated turning's crushing, washing, and drying upgrades for your superalloy materials.
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William Rowland offer antimony and bismuth crushed from ingot stock down to a range of micron sized powders.
Find out more We are proud to provide our expertise, products, and processing services to a wide range of industries around the globe. Including aerospace, automotive, oil & gas, medical & defence, electronics, SMT, construction, speciality steel production, gaming figures, jewellery, giftware, and models.
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January 7th 2021
In 2025, William Rowland proudly marks its 195th anniversary, standing as a testament to nearly two centuries of innovation and leadership in the metals industry. Founded in 1830 by Jonathan Rowland, the company has evolved from its humble beginnings to become a global supplier of metals and alloys. Proudly serving a diverse range of sectors including Civil Aerospace, Defence, Automotive & EV, Energy, Additive Manufacturing, Petrochemical and Electronics.
With the support of our parent company, AMC Group, WR has driven innovation and adapted to many market challenges over the years. In more recent years, the investment in our state-of-the-art headquarters and recycling centre in Tankersley. Enabling us to expand and diversify our offering to our customers.
Read More January 7th 2021
The automotive industry is evolving rapidly, with advancements in materials and manufacturing technologies leading the charge toward more efficient, durable, and lightweight vehicles. One technology at the forefront of this revolution is metal atomisation, a process that produces high-quality metal powders used to create high-performance automotive components.
In this blog, we’ll explore why metal atomisation plays a critical role in automotive manufacturing, how it improves part performance, and why William Rowland's metal powder solutions can be the key to your manufacturing success.
Read More March 4th 2021
William Rowland Metal Finishing (MF) have been surface treating stainless steel and non-ferrous metals since 1940.
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